After creating surgical strike in digital payment system, Paytm has entered in the field of social games & entertainment for its smartphone users. The mobile gaming platform is growing rapidly in our country.
In view of the fact, Paytm has tied up with Alibaba Group-owned AGTech Holdings Ltd to launch Gamepind – An innovative mobile gaming platform in India. It will be available on Paytm app as well as an independent app to Indians.
Gamepind: Mobile Gaming Platform
- This mobile gaming platform includes casual games, contests, and sports games, combined with a rewarding and engaging winning experience for the end user.
- By offering coupons and products, Gamepind will also act as a marketing and promotional platform for merchants to engage with mobile shoppers and casual gamers.
Vijay Shekhar Sharma, Founder & CEO of Paytm, said:
India’s young consumers are experimenting and discovering more entertainment options on the mobile. AGTech’s expertise and experience in the global gaming market will help us accelerate our plans in gaming and bring exciting content to our users.
The joint venture will focus on broadening Paytm’s offerings by integrating an additional layer of entertainment and driving deeper consumer engagement. AGTech has a 45% stake in the joint venture while Paytm owns a 55% stake.
Statement regarding Mobile gaming platform
John Sun, chairman of AGTech, said:
We are excited to partner with Paytm to localize this unique platform for its 300 million and growing registered customer base by combining Paytm’s local resources and our expertise in gaming and other user engagement activities. A member of Alibaba Group and Ant Financial Group, we have been active in looking for international expansion opportunities capitalizing on the vibrant ecosystems of Alibaba Group and Ant Financial Group.