Facebook NewsFeed: Expect more post from your friends than brands

On 11th of January, Mark Zuckerberg has announced to change the mode of Facebook NewsFeed to create a balance between public content (from brands and media outlets) and posts from your friends and family.

Why there is need to shift NewsFeed?

Facebook is a means to stay connected & closer with each other in a healthy & cheerful atmosphere.

But, in recent years, the public content – posts from businesses, brands and media – is crowding more than the posts of dear ones to stay connected with each other.

Hence, the balance of what’s in NewsFeed has shifted away from the most important thing Facebook can do – help us connect with each other.

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For this change , Zuckerberg has stated that:

Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

Research on Facebook NewsFeed

The research shows that:

When we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.

Thus, based on this research, you will soon get change in your Facebook NewsFeed that will keep balance between public & personal moments. It’s shift from Public to Personal.

Facebook NewsFeed

When this new feature will roll out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.

Thus, it is a beneficial move because it is expected that the time people spend on Facebook and some measures of engagement will go down.

Your time is precious; spent where which is more valuable & preferable to you on Facebook. That’s what; Facebook is thinking & acting towards…

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Megha Jain

Engg & Freelance Author

Straight forward